Effective organizations require feedback and relevant information even more than money. Effect X addresses this information need by providing evaluation and capacity development consulting services to organizations around the world. Our academic background leverages the insights and rigor of leading evaluation theorists and our extensive background in professional philanthropy and marketing ensures practical usefulness. While we are excited about any new challenge, our work to date has focused on need assessments, program design, impact evaluation, faith-based programs and evaluating marketing and online communications.